The Shift from Advertising to Commerce
What seemed like a radical new direction only a few months ago now feels like an inevitable destination: the rise in ecommerce for not only businesses and brands, but individual creators and entrepreneurs, too.
Product personalization is rapidly becoming a key focus of leaders across a variety of industries and will continue to be one of the hottest topics in the coming years.
There are several factors driving this market shift, but perhaps the most important one is that consumers themselves are increasingly seeking novel and personalized products.
Amazon founder Jeff Bezos has said that a key to their success has been to remain a customer-focused company. "Customers are always dissatisfied. They always want more, and so they pull you along," he revealed in an interview.
Brands can remain relevant by continuing to push their customer experience forward, and must find innovative ways of connecting with their customers and meeting their growing expectations.
Still not convinced? Curious to learn more? We've scoured the internet to pull together these fascinating insights about product personalization.
Key stats on product personalization
Now is the time to be an early adopter and step forward into the future of product and customer experience. The time is near when consumers will expect a giant overhaul of the current status quo when it comes to their relationships with your products and brand.
This means that if you want to standout—not only today, but in the future—you will need to deliver immersive personalization, resulting in an improved, memorable customer experience.