The Shift from Advertising to Commerce
What seemed like a radical new direction only a few months ago now feels like an inevitable destination: the rise in ecommerce for not only businesses and brands, but individual creators and entrepreneurs, too.
The product personalization matrix is a way to look at and understand the current and potential future landscape of personalized products.
The matrix provides a sense of what's possible today and explores the many opportunities for future possibilities. It’s here where you’ll discover new ways to create and deliver incredible customer experiences.
Before we dive deeper, it's important to understand what we mean by product personalization. You can quickly brush up on that topic here.
What is the Product Personalization Matrix?
In the matrix below, we compare the definitions of customization and personalization and showcase tangible examples of brands and products that fit into this model.
We've focused on one of two very generalized product categories: modifiable products.
Focusing on our matrix of modifiable products, here are some helpful definitions to explain our analysis:
Advanced personalization - The highest form of personalization—and one we'd argue is still in the process of becoming attainable at-scale. Advanced personalization products and experiences truly immerse a customer into the personalization experience. The customer becomes a participant, and is effectively a co-creator, weaving their own ideas into the product experience to create a one-of-a-kind hybrid or remix.
Now that we've got some definitions to work from, let's explore the matrix.
The future of product personalization
The fourth quadrant in this product personalization matrix is, in our opinion, the most exciting one!
We believe there has yet to be an advanced or immersive personalization experience that enables a high degree of co-creation or deep remix. At this point, a customer becomes the creator or significantly influences the final output based on multiple data points or personal contributions.
This is Creative Layer’s mission.
We're pushing product personalization as far as we can, and helping entrepreneurs, creators, and brands stand out and offer an incredible customer experience. But there's still a long way to go.
Our vision is to create simple and intuitive tools that make it effortless to create the personalized product experiences of the future.
We want to empower creators, their fans, and everyday individuals to unlock their identity and memories in ways that will enable them to shape and create incredibly personalized outcomes!
Sign-up today for early access to Creative Layer if you're curious about what this means and if you want to use our technology to stand out and offer your customers a better experience! We’re thrilled to have you along for the ride.